Under the principle making it possible for people to take part is the hallmark as simple as possible.
On the left hand side is a researcher. He is wearing a lanyard over a blue shirt and purple tie. His speech bubble says 'We will make sure the research is as straightforward as it can be when you take part'.
On the right hand side is a research participant with pink hair and tattoos visible on their arms under a pink shirt. Their speech bubble says 'I find taking part to be as simple as possible'.