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Under the principle doing research that is meaningful is the hallmark making a difference.

On the left hand side is a researcher. He is a wheelchair user and has his laptop on his knee. He is wearing his lanyard over a dark red jumper and blue shirt. His speech bubble says 'We will be clear what difference the research could make and take the steps to make it happen'.

On the right hand side is a research participant. She is wearing a pale yellow hijab over a mustard yellow long jacket, and carrying a purple handbag. Her speech bubble says 'I can make a different to the research by taking part. I understand how the research contributes to making a difference for others'.

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