Flippin Pain: A public health campaign evaluation (Version 1)
Research type
Research Study
Full title
Flippin Pain - a public health education campaign to enhance public understanding of persistent pain: An evaluation
IRAS ID
298313
Contact name
Denis Martin
Contact email
Sponsor organisation
Teesside University
Clinicaltrials.gov Identifier
N/A, N/A
Duration of Study in the UK
1 years, 6 months, 0 days
Research summary
Persistent pain, defined as pain lasting longer than 3 months, including conditions such as back pain and osteoarthritis, is a leading cause of disability worldwide. It is estimated to effect 30-50% of people in the UK.
Most individuals possess an inaccurate, biomedically orientated, understanding of persistent pain. This perpetuates misconceptions such as “pain is an accurate marker of tissue damage”. These misconceptions can be a barrier to good decision making about pain management. The Flippin Pain campaign is a public health education campaign, which aims to shift people’s understanding of persistent pain towards a more, accurate, contemporary, biopsychosocial view, more in keeping with the scientific literature. Doing so, may reduce misconceptions, increase pain health literacy, and encourage people to make more evidence-based choices about their pain management.
The Flippin Pain campaign is holding a 90minute online education event, in collaboration with Ayrshire and Arran NHS. The event will be open to the general public and advertised using a variety of strategies including social media. The event will also be directly advertised, via posted letters sent by NHS clinical care teams, to patients on waiting lists for pain services and musculoskeletal services in Ayrshire and Arran.
The aim of this study will be to evaluate the impact of this online event. Adults, living in the UK, who register to participate in the event will be eligible to take part. Participants understanding of pain will be assessed using a pseudonymised online survey, before, immediately after, 3, 6 and 12 months after the event. A purposive sub-sample, including those who indicate they are on a waiting list for NHS services, will be invited to attend semi structured telephone/online interviews within 3 weeks of the event to explore their experiences of the event.
REC name
South Central - Oxford C Research Ethics Committee
REC reference
21/SC/0250
Date of REC Opinion
6 Aug 2021
REC opinion
Further Information Favourable Opinion