Baby Be Smokefree

  • Research type

    Research Study

  • Full title

    Baby Be Smokefree: A development, pilot and evaluation of a specific intervention, designed from Insights (a method of holding anonymous conversations to discern the true nature of a situation) work with young pregnant women who are identified as smoking during pregnancy.

  • IRAS ID

    168159

  • Contact name

    Hilary Wareing

  • Contact email

    hwareing@pmaresearch.co.uk

  • Sponsor organisation

    Tommys

  • Duration of Study in the UK

    3 years, months, days

  • Research summary

    This is a Department of Health Innovation, Excellence and Strategic Development funded project to support new service development.

    The aim of the project is to develop and evaluate the effectiveness of a stop smoking intervention targeted at young pregnant women who smoke during pregnancy.

    Currently stop smoking services are not meeting the needs of this group evidenced by low referral rates and the high rate of young women who smoke during pregnancy.

    Qualitative research (insights work) will be conducted to explore what helps and what hinders young women from stopping smoking in pregnancy and following the birth of their baby. It will explore why women do not use existing services, how those services and other forms of support could be improved and whether there are new forms of support that have the potential to be more effective than current practice.

    Following the insights work a new intervention will be designed and implemented by NHS and local government partners within Blackpool and Thanet and Shepway within Kent. The research team will evaluate the outcomes from the perspective of the participants and staff involved in implementing the intervention.

    The evaluation will include an audit of outcomes using routine anonymised data and qualitative information about experiences from both participants and staff. This will be compared with an audit of routine data and minimal qualitative information gathered from the control areas within Warwickshire and Cornwall.

  • REC name

    East of England - Cambridgeshire and Hertfordshire Research Ethics Committee

  • REC reference

    15/EE/0031

  • Date of REC Opinion

    22 Jan 2015

  • REC opinion

    Further Information Favourable Opinion